Lacoste is a globally renowned French fashion brand that has become synonymous with elegance, sport, and innovation. Founded in 1933 by tennis legend René Lacoste, the brand revolutionized casual wear by combining athletic functionality with sophisticated style. Today, Lacoste remains a symbol of timeless classics, from polo shirts to fragrances, capturing the essence of effortless Parisian chic.
The Origins: René Lacoste and the Birth of an Icon
Known as "Le Crocodile" for his tenacity on the tennis court, René Lacoste was a dominant force in 1920s tennis. Dissatisfied with stiff, uncomfortable tennis attire, he designed a breathable, short-sleeved polo shirt—now iconic—which became the foundation of the brand. The famous green crocodile logo, inspired by his nickname, was embroidered onto his shirts, becoming one of the earliest examples of branding in sportswear.
Expanding Beyond Fashion: A Lifestyle Statement
While originally famous for its polos, Lacoste quickly expanded into accessories, footwear, and even perfumes.
The brand's prep-inspired aestheticexplore this comprehensive spreadsheet
Recent collaborations with streetwear labels and celebrities have reinforced Lacoste’s relevance in contemporary fashion.
Additionally, limited-edition capsules, such as garments replacing the crocodile with endangered species, highlight environmental awareness.
Beyond apparel, Lacoste perfumeswatches
Lacoste’s enduring success lies in its commitment to excellence—crafting high-performance apparel while retaining a refined silhouette.
Unlike trendy fast fashion, Lacoste garments
To explore their latest collections in greater depth, check out this downloadable spreadsheet
Lacoste Today: Modern Reinventions
Why Lacoste Endures: A Legacy of Quality