Founded in 1892 by David T. Abercrombie and Ezra Fitch, Abercrombie & Fitch has become a household name in the world of fashion. What began as a small outdoor and sporting goods store in New York City has evolved into a global brand synonymous with casual luxury and youthful exuberance.

Initially, Abercrombie & Fitch catered to elite adventurers and outdoorsmen, offering high-quality gear for hunting, fishing, and camping. The brand's reputation for excellence grew, and by the early 20th century, it had attracted a loyal customer base, including notable figures like Theodore Roosevelt and Ernest Hemingway. However, the brand’s shift toward fashion retail in the late 20th century marked its transformation into the iconic lifestyle brand it is today.

In the 1990s, under the leadership of CEO Mike Jeffries, Abercrombie & Fitch rebranded itself to focus on casual wear for young adults. The company’s signature pieces—such as logo-emblazoned hoodies, graphic tees, and denim jeans—became staples in wardrobes across America. The brand's marketing strategy, characterized by its provocative advertising and strikingly attractive models, further cemented its place in pop culture.

Despite facing challenges over the years, including shifts in consumer preferences and increased competition, Abercrombie & Fitch has continued to adapt. The brand has embraced inclusivity and sustainability, shedding its once-exclusive image to appeal to a broader audience. Today, Abercrombie & Fitch offers a wide range of products, from cozy loungewear to stylish activewear, catering to the diverse needs of its customers.

For those interested in exploring Abercrombie & Fitch's product lineup, check out this comprehensive spreadsheet

As Abercrombie & Fitch continues to innovate and inspire, its legacy as a pioneer in casual luxury remains undeniable. With a rich history and a commitment to evolving with the times, the brand is poised to remain a favorite for generations to come.